Project: Deerfield Green
Location: North Fulton Atlanta Submarket
In 2005, Seven Oaks Company entered into a joint venture with Devin Properties to master plan, entitle and develop a strategic 34-acre parcel of land located adjacent to the award-winning 550-acre Deerfield Park, one of North Fulton County’s premier mixed-use developments (previously developed by a Bob Voyles-led team at Hines). As managing member of the venture, Seven Oaks coordinated the master plan of a traditional neighborhood development with luxury townhomes by integrating village greens, urban park space and a walkable community with village retail and special streetscape details. The master plan also preserved several old growth tree areas around the site and integrated historic structures into the public space.
Seven Oaks also spearheaded negotiations with the adjoining community organizations and took the project through the Development of Regional Impact review process. Following its completion, the Seven Oaks/Devin venture assisted the landowner, analyzed its risk/return profile, and determined that the strong market warranted the sale of the property. This resulted in a sale in the fall of 2006 at an above pro forma number, resulting in a solid economic return for Seven Oaks’ investment partners.
- Engaged Tunnell, Spangler and Walsh, a nationally acclaimed master-planning firm to design a cutting-edge neighborhood community for the City of Milton and the North Fulton community.
- Spearheaded a challenging and sensitive entitlement process involving substantial negotiations with community activist groups, resulting in a win-win for all parties.
- Coordinated the marketing and sale process of the property to maximize investor and partner returns for the venture.
Karen Handel, Former Georgia Secretary of State and Fulton County Commission Chairman
“Bob Voyles and the Seven Oaks team were fair, consistent and took the time to both listen to and address community concerns and make the necessary modifications to ensure that this development project met community expectations.”